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商品編號： 9-799-128 出版日期： 1999/03/30 作者姓名： Corts, Kenneth;Rivkin, Jan W. 商品類別： Other 商品規格： 19p 再版日期： 2000/01/04 地域： 產業： 個案年度： -
商品敘述：
Summarizes the core ideas about the microeconomics of markets that are most relevant to business strategy. Sections I and II develop two basic building blocks of any market, demand and supply. Section II discusses how demand and supply interact to determine the quantity of goods traded in a market and the price paid for those goods, with special attention to the way that external events influence the quantity traded and the price paid. Section IV presents the important benchmark of "perfect competition," in which equally matched firms compete so vigorously and market entry is so easy that no firm earns more than its cost of capital. Section V explores the ways that real markets depart form perfect competition. These departures lie at the heart of long-run profitability.
涵蓋領域：
Profitability;Supply and demand;Pricing strategy;Competitive strategy;Microeconomics;Market analysis
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